In 1934 Michelin took over the bankrupt Citroën company and the new management ordered a market survey to determine what type of car was needed by the large rural population which could not yet afford cars.
Citroën used the survey results to prepare a design brief for a low-priced, rugged "umbrella on four wheels" that would enable four people to transport 50 kgs of farm goods to market at ...
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- 22 May 2018
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