Highlights

Previously owned by Alan Sugar
Well maintained car in very good condition
One of only 369 RHD Silver Seraph’s
Beautiful dark blue and cream colour scheme
Long MOT to October 2025

The Appeal

Here is a chance to own a bit of star-studded celebrity history. This stylish Silver Seraph was once owned by entrepreneur and feared TV personality Sir Alan Sugar. No doubt he spent many hours practising his trademark pointed finger and ‘you’re fired’ schtick whilst lounging on the sumptuous rear seat en route to high powered meetings.

While celebrity endorsement is the gateway to this lovely car, the real appeal lies in its preserved condition and desirable factory specification. Finished in dark blue with a contrasting cream leather interior, it is the perfect blend of hand-tooled luxury and high tech innovation that delivers prodigious performance and a cosseting ride..

The Silver Seraph was a belated return to V12-powered Rolls-Royce saloons. Just 369 RHD cars were built, of which this one is amongst the earliest. It has been well cared for by its handful of keepers and arrives on the market in very good order with a pleasingly lengthy MOT. Hopefully this will not so much be a case of ‘you’re fired’ as ‘you’re the winning bidder.’

The History and Paperwork

First registered 2nd November 1998
Five registered keepers
Current keeper since December 2018
Former keeper Sir Alan Sugar
Newspaper clippings show the car with Sir Alan
V5C in current keeper’s name
Old MOTs and invoices including lots of main dealer work
MOT to 20th October 2025 with advisories to note

The Condition

Dark blue paintwork in original and very well-kept order
Few signs of age or use across car but some should be anticipated due to age
Bodywork presents well with straight panels and no accident damage reported
Factory chromed alloy wheels with whitewall tyres in correct Avon Turbosteel factory spec
Exterior lights in good, clear and undamaged condition all round
Cream leather interior with blue piping and blue finish to dash top and wheel
Few signs of use across interior, just light ageing to high traffic areas, such as the driver’s seat
Well-specified car with extensive hand-finished wood veneers which are well-kept
Extensive electrics which we understand all work correctly
Underside in good condition with no structural advisories on current MOT

The Mechanics

5,379cc BMW V12 engine developing 322bhp
4spd automatic gearbox
Well-maintained car with history from main dealers
No reported running or driving issues
Advisories to note on current MOT

BEFORE YOU BUY

This sale is subject to the Car & Classic Terms and Conditions. By bidding and/or making an offer, you also agree to the following:

✓ The seller is registered as a private seller which means consumer rights stemming from EU consumer protection law do not come into effect. However, you are still covered by Car & Classic’s own Terms and Conditions..

✓ We request that a non-refundable fee be paid if you are the lucky winning bidder at auction or if your offer is accepted Please refer to our helpful FAQs and T&Cs for specific rates.

✓ This vehicle is “Sold As Seen”, on an “As Is Where Is’ basis and without warranty. Photos and descriptions are solely for guidance purposes and it's customary to carry out a full inspection of the vehicle prior to purchase for your own peace of mind.

✓ VAT is included in the buyer's fee. VAT may or may not be included in the final bid or offer price, as specified in the listing.

✓ We want a smooth transaction just as much as you do and as such we run all UK-registered cars and motorbikes for sale on Car & Classic through an online HPI check to verify that they show no insurance database markers for damage or theft, and have no finance owing, allowing you to bid with confidence.

✓ We also check whether vehicles are recorded as being written off as part of an insurance total loss claim at the time an advert is placed on Car & Classic and we helpfully provide write-off category labels (Cat C/D/S/N) for your assistance. However, the presence or absence of a label does not guarantee the vehicle’s status and it is always worthwhile carrying out your own full vehicle history check before making an offer on a vehicle.

✓ Buyers are responsible for vehicle collection

or delivery. Importing vehicles may result in additional customs duties and import taxes so it’s worth checking beforehand..

Comments

Bentley••••

bidder

19 hours ago

Hello can you please confirm the last time & mileage on the history Thank you

adrianf••••

seller

10 hours ago

i will confirm tomorrow thanks

thomasj••••

1 day ago

is there any service history with this car

hi yes there is a full history file for the car right back from original purchase

Michael••••

1 week ago

When was the last service carried out

its been dry stored since last service and cover no mileage

Why hasn’t it been used for years

Okay thanks so it will need to be recommissioned

t88.ala••••

Is it AMS1 that’s for sale with the car or the registration plates that’s on the car in the pictures? Thanks

Hi, Sadly AMS1 still belongs to Sir Alan, but the private plate on the car is being sold with the rolls Thanks

nbmusom••••

2 weeks ago

He or Chaffeur used to pass me on M1 / A406 woodford Chingford area regularly except registration was AMS 1

Haha yes i dunno i thought he was in Chigwell from Brentwood he would be A12 not M11 but who knows his routes.. I actually didnt see the AMS plates in boot before i posted first message